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    Introduction
    Corporate Information
    >> Our Operation
    Key Personnel
 
Key Management Principles
Our key management principles are based on tested corporate philosophies of our Chairman, Dato’ Farookh Rizvi. The company is run by a well defined vision, committed mission, realistic goals, dynamic strategies and practical policies. We have a prudent yet dynamic team led by a vibrant Executive Director with corporate governance principles prudently laid by the Board of Directors.
 
Our present operations (and those of our related companies) are basically categorized into the following divisions:
 
Property Development Division - we develop all category of commercial and residential housing ranging from medium cost to high cost landed housing, condominium and apartment development to township development. The division will undertake all the development aspects of the projects, while the construction for the projects will be undertaken by our Contract/Construction Division.
 
Contract/Construction Division - our builder arm. Besides housing construction, we undertake infrastructure, school and institutional construction projects. We have extensive and long term networking with a number of well established suppliers, specialist contractors and sub-contractors of all levels.
 
Corporate Development Division - This division leads in the marketing functions of all the projects and promotions of the corporate goals and images of the company. The Division also gather, analyse and interpret the latest and historical market information to give rise to latest business implementation proposals and strategies.
 
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